CNBC Television
Pinterest sinks on ad headwinds
11/5/2025, 4:46:00 PM
Economic Summary
- Large ad platforms—Meta (META), Google (GOOGL), Amazon (AMZN) and Reddit—reported strong digital ad gains, indicating continued advertiser demand concentration among major players.
- Pinterest (PINS) missed earnings and issued weak Q4 revenue guidance, sending shares down over 20% and marking its worst day since May 2022; the company is now negative year-to-date.
- Management cited macro headwinds and a new tariff in Q4 that impacted the home furnishings category, noting pockets of moderating ad spend in the U.S. and Canada and retailer tariff-related issues.
- Analysts have cut price targets on Pinterest, though roughly 81% still rate it outperform/buy; J.P. Morgan stays overweight citing user growth and monetization, while RBC warns about customer concentration and macro sensitivity.
Bullish
- Meta (META), Google (GOOGL), Amazon (AMZN) and Reddit showed strong digital ad gains.
- J.P. Morgan (JPM) remains constructive on Pinterest user growth and monetization potential.
- 81% of analysts still rate Pinterest (PINS) outperform/buy despite lowered targets.
Bearish
- Pinterest (PINS) missed EPS and gave a weak Q4 revenue outlook, triggering a >20% share drop.
- Tariff-related issues are moderating U.S./Canada ad spend and hitting categories like home furnishings.
- Snap (SNAP) has lagged due to disappointing average revenue per user (ARPU).
Bullish tickers
METAGOOGLAMZNREDDITJPMPINS
Bearish tickers
PINSSNAP
PINS
Bullish
J.P. Morgan cites user growth, deeper engagement and monetization upside; many analysts still rate outperform/buy.
Bearish
Missed EPS, weak Q4 revenue outlook, tariff-related headwinds and moderating ad spend hurting growth.
META
Bullish
Reported strong digital ad gains, signaling robust advertiser demand.
Bearish
Not discussed as a loser in this transcript.
GOOGL
Bullish
Showed strong digital ad gains alongside other major platforms.
Bearish
Not discussed as a loser in this transcript.
AMZN
Bullish
Reported strong digital ad performance, contributing to sector strength.
Bearish
Not discussed as a loser in this transcript.
SNAP
Bullish
Not highlighted as having offsetting positives in this segment.
Bearish
Lagging performance driven by disappointing ARPU and will be watched after the bell.
REDDIT
Bullish
Included among platforms showing strong digital ad gains.
Bearish
Reddit was mentioned for strong ad gains, not as a downside risk here.
JPM
Bullish
Keeps an overweight stance on Pinterest, citing growth and monetization potential.
Bearish
As an analyst, J.P. Morgan remained constructive rather than bearish.
People mentioned
Julia BoorstinJulia DonnellyCarl