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Zeta index shows economy is in a very healthy place, says Zeta Global CEO David Steinberg
11/5/2025, 7:50:01 PM
Economic Summary
- Zeta's Economic Index (ZEI) moved from contracting to expanding, rising 150 basis points to 67.7%, indicating a healthier consumer environment and positive near-term economic momentum.
- Zeta Global (ZETA) ingests signals from roughly 240 million Americans — searches, credit-card transactions, and sentiment — processing trillions of signals, which provides broad-based, high-frequency insight into consumer behavior.
- Several consumer-facing categories are expanding simultaneously—financial services, travel, entertainment, retail, automotive, and tech—suggesting synchronized improvement across key spending areas.
- There is notable weakness in mobility and credit: the moving index contracted and credit-line expansion intent fell (though the decline slowed to half the prior month's pace), largely attributed to high mortgage rates; a Fed rate cut provided a psychological boost that could ease credit usage soon.
Bullish
- Zeta Economic Index reversed to expansion, up 150 bps to 67.7%, signaling improving consumer activity.
- Multiple sectors (financial services, travel, entertainment, retail, automotive, tech) are expanding simultaneously.
- Fed rate cut acted as a mental boost; consumers may resume drawing credit in the next month or two.
Bearish
- Moving activity contracted due to high mortgage rates, limiting housing-related spending.
- Credit line expansion intent is down, signaling weaker willingness or ability to borrow.
Bullish tickers
ZETA
ZETA
Bullish
ZEI shifted into expansion (+150 bps to 67.7%) and Zeta ingests trillions of signals from ~240M Americans, supporting strong demand for its consumer analytics.
Bearish
Zeta's data highlights contraction in moving and reduced credit-line intent driven by high mortgage rates, which could constrain consumer activity and analytics-driven revenue.
People mentioned
David SteinbergBrian